homepage for PacSun

Web design created for the Kendall & Kylie Spring Collection. 

This is a collection of a few emails I designed for PacSun. 

The objective was to create a grid to organize the infomation and each component of the magazine. The magazine name, SCRAM was given to us prior, as a ficticious travel magazine. I produced two designs. All photos were provided by the professor. 

The objective of this project was to develop a multi-page piece that builds on all of the typographic principles. It was to dig deeper

into the principles required to set large blocks of text over multiple spreads. Special attention will be paid to the concept of pacing, overall cohesiveness and consistency through the entire book. 

This digital lookbook was designed for PacSun's new arrival page. The purpose was to promote new back to school apparel. 

The objective was to recreate a package design of a brewing company. The Side Trail Brews is a variety pack of the brews. On each Brew I created an illustration that fit the brew name. The purpose of this was to reach the hip millennial target market. 

In celebration of Yosemite's National Park, I mixed past and present photos to create a looking glass effect. This was to represent the many years the park has seen.